Industry 4.0 is entering a new phase as robotics and AI systems take on increasingly intelligent roles. Experts note that modern robots do much more than repetitive mechanical tasks: they learn, adapt, and even collaborate with human workers. In fact, “89% of manufacturers plan to integrate AI into their production systems”. Nuerolytica Consulting emphasises that this shift has profound implications for the future of factories. By combining advanced sensors, machine vision, and autonomous motion, next-generation robots are now able to make real‐time decisions on the factory floor. This not only boosts productivity but also allows for flexible adaptation to changing product designs and volumes. As one industry study concludes, “robots have significant upside potential,” but only if established manufacturing companies are willing to become more nimble and embrace new strategic directionsTo succeed, firms must integrate robotics with human teams, upgrade their skills base, and leverage new business models that capitalise on automation. Nuerolytica’s robotics consulting services help clients navigate this transformation, ensuring that cutting-edge machines are seamlessly embedded into operational strategy and plant workflows. Crucially, the motors and sensors powering these robots rely on critical materials (such as rare-earth magnets), a factor that the firm’s research teams also analyze to safeguard supply chains and sustainability.